WE CREATE ADS.WE TEST THEM.WE SCALEWHAT WORKS.

Meta Advertising · Creative Strategy · AI Content Studio

Gentle and Monster — the two studio characters

Gentle — Human Decision / Monster — AI Power

Gentle&Monster is a creative and performance agency founded by Alex de Selve and Antoine Eole. Coming from creative backgrounds — design, imagery, 3D AI, video, music and sound design — we bring this artistic culture to Meta Ads strategy and brand growth. Our approach brings together creative sensitivity, media buying and performance analysis: understanding what captures attention, testing what converts, and turning creativity into a driver of growth.

GENTLE&MONSTER

/ What We Do

(01)

Meta Ads

Full-funnel campaign structure, audience architecture and high-velocity testing. Media buying built to scale what performs.

(02)

Creative Strategy

Data-informed hooks, angles and scripts. We find the message before we spend the money.

(03)

AI Content Studio

AI-powered UGC, avatars, product videos and creative variations — produced at the speed of testing.

// Portfolio

The lab is live.

AI-powered UGC, product visuals and brand worlds built for social & paid media.

(01) AI UGC & Creators

Deus Machina
Riman Skincare
Blair's Death

(02) Product Visuals

Dermatology Cream — AI Product Campaign

(03) Brand World

Coco Paris

E-shop Skincare

Coco Paris — brand world, visual 01
Coco Paris — brand world, visual 02
Coco Paris — brand world, visual 03
Coco Paris — brand world, visual 04
Coco Paris — brand world, visual 05
Coco Paris — brand world, visual 06
Coco Paris — brand world, visual 07
Coco Paris — brand world, visual 08
Coco Paris — brand world, visual 09

/// Contact

+33 6 99 96 60 24

Alex de Selve

Co-founder

Antoine Eole

Co-founder

Socials — Coming Soon